tag:blogger.com,1999:blog-59504275326017146102024-03-14T10:20:38.159-07:00Kenedi's AdvertisingKenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-5950427532601714610.post-16750260762148793652017-03-21T19:29:00.003-07:002017-03-21T19:29:29.885-07:00Analysis of Project in the Real WorldCompany's use good advertisement to sell their products. They have a few different strategies to help them make sure their ad campaign is <span style="font-family: inherit;">the best possible it can be. These strategies would include things such as Communicate a simple, single message.<span style="color: blue;"> <span style="color: purple;"><span style="color: purple;">"</span><span style="-webkit-text-size-adjust: auto; background-color: white;">Use the "KISS" principle for ad messages: "Keep It Simple, Stupid." For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is "price," "selection," "quality," or any other single-minded concept." </span>http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx"</span></span><span style="color: blue;">.</span><span style="color: purple;"> </span>The 2017 Chevrolet Volt ad campaign did just that. We kept a slogan short, but something that stood out. Something people wouldn't forget right way. Anothe strategy for advertisement is to understand your competitetors. <span style="font-family: inherit;">These are the people who are trying to out-sell you.<span style="color: blue;"> <span style="color: purple;">"</span></span></span><span style="color: blue;"><span style="background-color: white;">Do your homework. Examine competitive ads in the media that you are planning to advertise in. Make sure your ad stands out from competitive ads. You can use personal judgment, ad test exposures to a small group of target buyers". </span>http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx. </span>We looked at our two main competitors by going to there websites and doing research to understand not only the car, but also how the company was advertising it. Working in advertisement takes a lot of time and creativity.<span style="color: blue;"> <span style="color: purple;">"</span></span></span><span style="color: blue;"><span style="background-color: white; font-family: "publico" , "times" , "times new roman" , serif; font-size: 17px;">There's also more to life in advertising than just doing the work. Advertising is part of pop culture, and to be good at it, you have to immerse yourself in it. Which means that, as a good ad agency employee, you will involve yourself in many extra-curricular activities that expand your mind and your horizons." </span>https://www.thebalance.com/what-to-expect-in-an-advertising-career-38625</span><span style="color: purple;">. </span><span style="font-family: inherit;">You must think almost outside the box to come up with something that is fun, exciting, and new. </span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-6241796505255306232017-03-21T19:29:00.001-07:002017-03-21T19:53:16.671-07:00Creative Content<span style="font-family: inherit;"><span style="color: blue; font-family: inherit;">"</span></span><span style="color: blue;"><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333333015441895px;">Forecasts show healthy projections for the ad market in the U.S. for 2016, as </span><a href="https://www.statista.com/statistics/272314/advertising-spending-in-the-us/" style="-webkit-font-smoothing: antialiased; border: 0px; cursor: pointer; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333332061767578px; margin: 0px; padding: 0px; text-rendering: optimizelegibility; vertical-align: baseline;">media advertising spending</a><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333333015441895px;"> is expected to reach the 200 billion U.S. dollars mark this year. Television has been the biggest </span><a href="https://www.statista.com/statistics/272316/advertising-spending-share-in-the-us-by-media/" style="-webkit-font-smoothing: antialiased; border: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333332061767578px; margin: 0px; padding: 0px; text-decoration: none; text-rendering: optimizelegibility; vertical-align: baseline;">advertising medium in the United States</a><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333333015441895px;"> in the last few years, and is projected to maintain the market lead in 2016. </span><a href="https://www.statista.com/statistics/259974/tv-advertising-revenue-in-the-us/" style="-webkit-font-smoothing: antialiased; border: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333332061767578px; margin: 0px; padding: 0px; text-decoration: none; text-rendering: optimizelegibility; vertical-align: baseline;">TV advertising revenue</a><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 13.333333015441895px;"> is forecast to grow from 71 billion U.S. dollars in 2015 to around 75 billion U.S. dollars in 2016. </span>https://www.statista.com/topics/979/advertising-in-the-us/</span>. The right advertisement is super important and that is why I have chosen to do a commercial and billboard. <span style="font-family: inherit;"><span style="color: blue; font-family: inherit;">"</span><span style="font-family: inherit;"><span style="background-color: white; color: blue;">According to research group Nielsen, 99 percent of all households in the United States have at least one television at home. That’s why TV can be a solid medium for reaching a large audience in short period of time" </span><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 14px;"><span style="color: blue;">http://yourbusiness.azcentral.com/sell-product-commercial-advertisements-14265.html. </span><span style="color: #333333;">Because </span></span></span><span style="font-family: inherit;">of this research I have chosen to do a commercial for the 2017 Chevrolet Volt. The goal behind this commercial is to have individuals think of all the many adventures they will be able to go on and all the fun and excitement they want to have in their life.<span style="color: blue;"> "</span></span></span></span><span style="font-family: inherit;"><span style="color: blue;"><span style="-webkit-text-size-adjust: auto; background-color: white;">It may be shocking that billboards still attract much attention from drivers. Fifty-eight percent of drivers say that they have learned something of interest from a billboard, such as show times for a TV premiere, deals at a restaurant, or the number for a divorce lawyer." </span>http://www.smartdatacollective.com/sarah-smith/412601/global-billboard-advertising-statistics-and-dynamics</span><span style="color: purple;">.</span> We will also be putting up several different billboards on major highways throughout the United States. These billboards will have the same concept of showing someone doing something fun and adventurous, with the car and the slogan "More Adventure, Less Worry.</span><br />
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<a href="https://www.google.com/search?q=blank+billboard&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjN85fD5dbSAhUFQSYKHVhfAtcQ_AUIBigB&biw=890&bih=1240#imgrc=mstFW6YqXh8mpM" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 11pt; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.google.com/search?q=blank+billboard&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjN85fD5dbSAhUFQSYKHVhfAtcQ_AUIBigB&biw=890&bih=1240#imgrc=mstFW6YqXh8mpM</span></a><span style="font-family: "arial"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">:</span></div>
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<br />Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-15349026134762850632017-03-21T19:29:00.000-07:002017-03-21T19:29:00.858-07:00Promotion<span style="font-family: inherit;"><span style="color: blue;">"</span><span style="background-color: white; font-family: inherit;"><span style="color: blue;"><span style="-webkit-text-size-adjust: 100%;">Marketing is more than just an advertising campaign; it should result in revenue for your business. Understanding the different ways to promote your product or service can help you make the right choice for your business." </span>http://m.infoentrepreneurs.org/en/ways-to-promote-your-product-or-service/.</span> For the promotion of the car we will be doing the commercial and also billboards on major highways throughout cities.<span style="color: blue;"> <span style="color: purple;">"</span></span></span></span><span style="font-family: inherit;"><span style="color: purple;"><span style="color: blue;"><span style="background-color: white;">the visibility of the billboard should be a top priority in your decision making. If your billboard has limited visibility, it’s going to have a big impact on whether or not it generates any leads or sales."</span>https://airoutdoor.co.uk/blog/choosing-an-ideal-billboard-location-7-things-to-consider/.</span><span style="background-color: white; color: purple;"> </span></span><span style="background-color: white;"> For the billboards we want to put them in locations where traffic is heavy, so that way when people are stuck in traffic they will be able to look at our billboard for the 2017 Chevrolet Volt. <span style="color: blue;">"</span></span><span style="font-family: inherit;"><span style="color: blue;"><span style="background-color: white; letter-spacing: 0.6px;">A single, well placed billboard will certainly draw impressions, but drivers are focused on the road, and often tune out the billboards they pass every day to and from work. Having multiple billboards improves the likelihood that your event will get noticed." </span>http://www.spingo.com/blog/post/do-billboards-work-for-advertising-an-event.</span></span><span style="background-color: white;"> Along with that for the night we do release the car on the Las Vegas Strip. <span style="color: blue;">"</span></span><span style="color: blue; font-family: inherit;"><span style="font-family: "georgia" , "times new roman" , "times" , serif; font-size: 0.9em;">On average, 17,700 people are walking on the Strip at any given hour on any given day. The low time of the day: from 6 a.m. to noon, about 5,700; the high time: from 6 p.m. to midnight, about 34,900. The peak hour is 8-9 p.m. when about 40,000 are on the street; the low time is 5-6 a.m. when fewer than 5,000 are out." </span>https://lasvegassun.com/news/2009/jun/26/how-many-walk-lv-strip-mobile-message-deliverer-no</span><span style="font-family: inherit;"><span style="color: blue;">/</span>. For the night we are on the strip </span><span style="background-color: white;">young college students will be walking around to hand out flyers showcasing the car. This will be great promotion for the fact that the strip is always full of people, but the weekend we plan on doing it will be even more crazy and exciting.</span></span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-25542026570607217142017-03-21T19:28:00.003-07:002017-03-21T19:28:47.080-07:00The Big Idea<span style="font-family: inherit;"><span style="font-family: inherit;">The 2017 Chevrolet Volt is better than any car alike because of the way we see it. It is not just a car to us, its a way to have more adventure in your life and to explore the world. That is why we want to do something very special to release the 2017 CHevrolet Volt. We want to bring people together who love to go to new and <span style="font-family: inherit;">exciting places. Las Vegas is known for bring people together, especially for fun outrage events. For the release of the 2017 Chevrolet Volt, we would be showing it on EDC weekend here in Las Vegas on the strip.<span style="background-color: white;"><span style="color: purple;"> <span style="color: blue; font-family: inherit;">"</span></span></span></span><span style="background-color: white;"><span style="background-color: white; color: blue;"><span style="font-family: "montserrat"; font-size: 14px;">For anyone who’s ever called EDC home—or for any first-time Headliners—we welcome you to celebrate 21 years Under the Electric Sky at EDC Las Vegas 2017, taking place Friday, June 16, through Sunday, June 18, at the Las Vegas Motor Speedway.</span><span style="font-family: inherit;">"</span></span></span></span><span style="background-color: white;"><span style="color: blue;"><span style="background-color: white;"><span style="font-family: inherit;">http://lasvegas.electricdaisycarnival.</span>com/2016/1</span><span style="background-color: white;"><span style="color: blue;">1/17/edc-las-vegas-returns-june-2017/.</span><span style="color: purple;"> </span></span></span></span><span style="font-family: inherit;"><span style="background-color: white;"><span style="color: blue;"> </span></span><span style="font-family: inherit;">The EDC music festival will bring crowds of different people to Las Vegas making it the perfect time to show the car. Thousands of people will be walking the strip, and that is why we have decided to do it there. The car will be on the strip with workers around it to talk to locals and tourist about the new car. Young college students who can relate to the millennial will be walking the strip handing out flyers and promoting the car.<span style="color: blue;"> <span style="color: purple;">"</span></span></span></span><span style="font-family: inherit;"><span style="color: blue;"><span style="color: purple;"><span style="-webkit-text-size-adjust: 100%; background-color: white;">Digital continues to grow, but people aren’t really dropping off of print,” said </span><strong style="-webkit-text-size-adjust: 100%; box-sizing: border-box; margin: 0px; padding: 0px;">Philip Scrutton</strong><span style="-webkit-text-size-adjust: 100%; background-color: white;">, director of consumer insights at </span><strong style="-webkit-text-size-adjust: 100%; box-sizing: border-box; margin: 0px; padding: 0px;">BrandSpark International</strong><span style="-webkit-text-size-adjust: 100%; background-color: white;">. “It’s a very convenient channel for shoppers because it’s so easy to open up the flyer and you can read it quickly.” </span>http://www.marketingmag.ca/media/why-printed-flyers-still-work-162813</span>.</span><span style="font-family: inherit;"> By the car will be two loud speakers playing EDM to draw the crowd in. People will not only be able to view the car but also take photos with the photo booth stationed next to the car. We will also be conducting a contest that night for someone to win the car. </span></span></span><span style="font-family: inherit;">Thi</span><span style="font-family: inherit;">s is the perfect place and the perfect time to showcase the car because of the amount of people who love to go on adventures are going to be in Las Vegas that weekend.</span><span style="font-family: inherit;"><span style="font-family: inherit;"> <span style="color: blue;">"</span></span></span><span style="color: blue; font-family: inherit;"><span style="background-color: white;">After two decades, EDC Las Vegas is the gold standard of raves in America. The festival routinely sells out before the lineup is announced and will soon expand to India, Japan and <span style="font-family: inherit;">Mexico. Almost every notable EDM, dubstep and techno act plays the Las Vegas edition each year." </span></span><span style="font-family: inherit;">http://www.latimes.com/entertainment/music/la-et-ms-edc-edm-20160613-snap-story.html.</span></span><br />
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Image: <a href="https://www.google.com/search?q=old+rave+flyers&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi57MSl6NbSAhVK7SYKHR5GB5oQ_AUIBigB&biw=1238&bih=1240#imgrc=JfIhdjOTtkGAVM" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 11pt; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.google.com/search?q=old+rave+flyers&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi57MSl6NbSAhVK7SYKHR5GB5oQ_AUIBigB&biw=1238&bih=1240#imgrc=JfIhdjOTtkGAVM</span></a><span style="font-family: "arial"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">:</span><br />
<span id="docs-internal-guid-a0870566-d272-6167-2077-b0de5679f44d"><br /></span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-62456652409309237382017-03-21T19:28:00.001-07:002017-03-21T19:28:15.886-07:00Competitive analysis<span style="font-family: inherit;">The 2017 Chevrolet Volt has a few different competitors. The two main competitors would be the <span style="font-family: inherit;">Tesla Model 3 and the Nissan Leaf SV Hatchback. The biggest similarity between all three would be that they are all electric. Although the Nissan can not be powered by gas, it is still very much a huge competitor because of the amount of miles it is able to go on an electric charge. <span style="color: blue;">"</span></span></span><span style="color: blue; font-family: inherit;"><span style="-webkit-text-size-adjust: 100%; background-color: white; text-transform: uppercase;">IT'LL NOW GO up TO 107 MILES ON A SINGLE CHARGE </span><a class="disclaimer" data-i="ccht0s-i" data-nna-disclaimer="" href="https://www.nissanusa.com/electric-cars/leaf/disclaimers.html#miles_2017_key_features" style="-webkit-text-size-adjust: 100%; box-sizing: inherit; cursor: pointer; line-height: inherit; text-decoration: none; text-transform: uppercase;">[*]</a></span><br />
<span style="font-family: inherit;"><span style="font-family: inherit;"><span style="color: blue;"><span style="-webkit-text-size-adjust: 100%; text-transform: uppercase;">THANKS TO CONSTANTLY ADVANCING TECHNOLOGY AND DEVELOPMENT OF A NEWLY STANDARD 30 KWH BATTERY, AMERICA'S BEST-SELLING ELECTRIC VEHICLE NOW HAS ITS BEST RANGE EVER — UP TO 107 MILES ON A SINGLE CHARGE.</span><span style="-webkit-text-size-adjust: 100%; text-transform: uppercase;"> </span><a class="disclaimer" data-i="7ys8px-i" data-nna-disclaimer="" href="https://www.nissanusa.com/electric-cars/leaf/disclaimers.html#miles_2017_key_features|/electric-cars/leaf/disclaimers.html#miles_source_key_features" style="-webkit-text-size-adjust: 100%; box-sizing: inherit; cursor: pointer; line-height: inherit; text-decoration: none; text-transform: uppercase;">[*]</a>" https://www.nissanusa.com/electric-cars/leaf/.</span> The other competitor would be the Tesla Model 3.<span style="color: blue;"> <span style="color: purple;"><span style="color: purple;">"</span><span style="background-color: #f7f7f7; text-align: center;">Model 3 achieves 215 miles of range per charge while starting at only $35,000 before incentives." </span>https://www.tesla.com/model3</span></span><span style="color: blue;">.</span><span style="color: purple;"> </span>Features for this car would consist of of the 215 mile range per charge, 0-60mph in 6 seconds, and autopilot hardware.</span><span style="font-family: inherit;"><span style="font-family: inherit;"> Both cars being just electric is a downfall. Many times people aren't completely in love with electric cars because of the constant charging and the lack of charging stations. With all three the Chevrolet Volt has a great advantage of being both electric and</span> gasoline.<span style="color: blue;"> <span style="color: purple;">"</span></span></span></span><span style="color: blue;"><span style="font-family: inherit;"><span style="-webkit-text-size-adjust: 100%; letter-spacing: 0.23999999463558197px;">The new Volt gives you more ways than ever to charge and monitor your battery. The innovative Power Flow screen helps you track your driving, while Regen on Demand™ seamlessly transfers the kinetic energy from the vehicle's motion and stores it in the battery while slowing the vehicle down, all with the press of a steering wheel-mounted paddle."</span></span>http://www.chevrolet.com/volt-electric-car.html</span><span style="color: #303030; font-family: inherit; letter-spacing: 0.23999999463558197px;"> </span><span style="font-family: inherit;">While you are not having to spend a ton on gas you also are not worrying about the battery running out.<span style="color: blue;"> <span style="background-color: white; font-family: inherit;">"</span></span></span><span style="background-color: white; color: blue; font-family: inherit;"><span style="-webkit-text-size-adjust: 100%;">Volt is powered by two electric motors that work in unison to optimize efficiency and conserve electric charge while providing responsive power and torque."</span>http://www.chevrolet.com/volt-electric-car.html.</span><span style="background-color: #eeeeef; color: #303030; font-family: "louis" , "arial" , sans-serif; font-size: 20px;"> </span><span style="font-family: inherit;">The 2017 Chevrolet Volt is a huge competitor and I believe this car with make a major impact.</span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-90954663805671797702017-03-21T19:27:00.001-07:002017-03-21T19:27:33.165-07:002017 Chevrolet Volt : "More Adventure, Less Worry"<span style="font-family: inherit;"><span style="color: blue;"><span style="font-family: inherit;">"</span><span style="-webkit-text-size-adjust: 100%; background-color: white; orphans: 3; widows: 3;">The thrill of adventure is what excites us. The thrill of the unknown, the thrill of something new, the thrill of seeing new things, having new experiences, and in a sense, becoming a new person. Adventure is the link between who we were and who we are destined to become."</span>http://theoneeffect.com/seek-adventure/</span><span style="color: purple;">. </span><span style="background-color: white; color: #141923;"> </span>Imagine the places you would like to go and all the things you would like to try. With a car unlike the rest you will be able to do these things. You could be doing things such us surfing in the ocean, hiking in the mountain, dancing in the streets, exploring the world. The 2017 Chevrolet Volt makes it easier than ever to explore the places you want.<span style="color: blue;"> <span style="color: purple;">"<span style="background-color: white;">Offering up to 53 pure electric miles</span><sup style="border: 0px; margin: 0px; outline: 0px; padding: 0px; top: 0px;">3</sup><span style="background-color: white;"> on a single charge and up to 420 miles with a full charge and a full tank of gas, the new Volt allows you to make fewer stops, letting you focus on your commute". </span>http://m.chevrolet.com/volt-electric-car.html</span></span><span style="color: blue;">.</span> Making Owners think less of the commute and gas and instead more about the drive. That is why "More Adventure, Less Worry" has been chosen as the slogan for the 2017 Chevrolet Volt. Why not go to new places and explore the world around you when you have a car that can take you. <span style="color: blue;">"<span style="letter-spacing: 0.24px;">With its 1.5L direct injected high-efficiency engine, Volt is the electric car with a backup plan. It runs on an electric charge and generates additional energy through a gas-powered generator when the battery runs out — giving you the confidence to go as far as you want." </span></span><span style="color: #303030;"><span style="letter-spacing: 0.24px;"><span style="color: blue;">http://www.chevrolet.com/volt-electric-car.html</span><span style="color: purple;">.</span><span style="color: #303030;"> No longer are you worrying about the cost of gas instead you can focus on the adventure.</span></span></span></span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-87748782424822870652017-03-15T11:41:00.004-07:002017-03-15T11:41:59.985-07:00EOC: Week Ten: What Channels are you going to do to get your product noticed?<span style="font-family: inherit;">For my channels I will be doing both a Facebook Page and Facebook Advertising. I will make post about the 2017 Chevrolet Volt. Twitter advertisement will also be used as one of my channels, tweeting about the car. I will also use <span style="background-color: white;">Advertorials to talk and promote the car. Another one will be </span><span style="background-color: white;">Billboard adverts around the country that people can drive past and see . And lastly I will be doing commercials to promote the 2017 Chevrolet Volt. </span></span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-10085493950301937132017-03-09T16:52:00.000-08:002017-03-09T16:52:31.902-08:00Week Nine EOC: Trends in Tv<span style="font-family: inherit;">There are many major different trends that are happening right now but for this post I am going to focus on 3. The first one being content mobility. It is now being shown that many houses are losing actual TVs and using mobile devices insteads. Mobile devices would include things such as cell phone, laptops, and tablets. "<span style="background-color: white; font-size: 18px;">With a smartphone serving as the nerve center for the screen world, content will be able to follow a consumer from device to device, location to location" </span>https://www.wired.com/insights/2013/12/six-trends-directing-future-television/. This is becoming a huge trend because people love being able to watch tv where ever and whenever. The next trend is High Dynamic Range. "<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; font-size: 16px;">Ultra-high definition TVs moved into the mainstream in 2016. All but the least expensive larger-screen sets had 4K resolution, another term for UHD. And you didn't have to pay much more for it.</span><i style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; font-size: 16px;"> </i><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; font-size: 16px;">In 2017, we think</span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; font-size: 16px;"> </span><a href="http://www.consumerreports.org/lcd-led-oled-tvs/what-is-an-hdr-tv-and-should-i-get-one/" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; box-sizing: border-box; font-size: 16px; text-decoration: none;">high dynamic range (HDR)</a><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; font-size: 16px;"> will be the biggest buzzword, though it may be tough for consumers to understand exactly what they're getting." </span>http://www.consumerreports.org/consumer-electronics-show/top-5-tv-trends-we-expect-at-ces-2017/. TVs are starting to become even more HD. Meaning that although your TV right now may have amazing resolution chances are they are going to start making TVs with even better resolution. And last the last trend will no longer be 3-D TVs. Which seemed like a great idea was actually not and unfortunately they made no money on the TVs. So while 3-D TVs might be dead, curved TV is not. " <span style="-webkit-text-size-adjust: 100%; background-color: white; font-size: 17px;">In early 2016 </span><a data-s-object-id="articleBody" href="https://www.cnet.com/news/3d-tv-is-now-more-dead-than-ever/" style="-webkit-text-size-adjust: 100%; -webkit-transition-duration: 0.2s; -webkit-transition-property: all; -webkit-transition-timing-function: ease; cursor: pointer; font-size: 17px; font-weight: 600; text-decoration: none; transition-duration: 0.2s; transition-property: all; transition-timing-function: ease;">Samsung basically killed off 3D TV</a><span style="-webkit-text-size-adjust: 100%; background-color: white; font-size: 17px;"> by removing the feature entirely from all of its TVs. But the company has kept </span><a data-s-object-id="articleBody" href="https://www.cnet.com/news/trouble-with-the-curve-what-you-need-to-know-about-curved-tvs/" style="-webkit-text-size-adjust: 100%; -webkit-transition-duration: 0.2s; -webkit-transition-property: all; -webkit-transition-timing-function: ease; cursor: pointer; font-size: 17px; font-weight: 600; text-decoration: none; transition-duration: 0.2s; transition-property: all; transition-timing-function: ease;">curved TVs</a><span style="-webkit-text-size-adjust: 100%; background-color: white; font-size: 17px;"> afloat" </span>https://www.cnet.com/news/ces-2017-expected-tv-trends/. Although the year had just begun and by the end the trends could be completely different. These are a few of the trends that are happening right now.</span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-22962483164340938182017-03-09T09:58:00.001-08:002017-03-09T09:58:21.373-08:00Week Nine EOC: Art & Copy Key Person<span style="font-family: inherit;">Mary Wells Lawrence:</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><span style="font-family: inherit;">"</span><span style="font-family: Times, Times New Roman, serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;">Mary Wells Lawrence was born Mary Georgene Berg in Youngstown, Ohio, in 1928" </span>http://adage.com/article/adage-encyclopedia/lawrence-mary-wells-1928/98743/. She moved to New York at 17 years old to Study acting at Neighborhood Playhouse School but then switched to Carnegie Institute of Technology. That is where she met her future husband Burt Wells. They were married on December 2, 1949. Wells worked in a few different department stores in New York before landing a job as Macy's advertising manager. Years later Wells moved to Lennon & Newwell for a 20 person "brain Trust". But because of changes in management the trust fell through and the 20 person were paid a huge amount. With this money Wells decided to take a trip to Europe. After returning back from Europe she landed a job as a copywriter at Doyle Dane Bernbach. 1964 she was offered a major salary and more creative freedom over at Jack Tinker &a Partners. But in 1966 she left the agency and opened up her own one with others which was widely successful. "</span></span><span style="font-family: Times, Times New Roman, serif;"><span style="-webkit-text-size-adjust: 100%; background-color: white;">By the end of its first year, Wells Rich Greene had 100 employees and $39 million in billings. Later, it was responsible for helping resurrect the city’s deteriorating image with song, slogan and ethos: “I ♥ New York.” </span>http://www.nytimes.com/2012/06/10/fashion/mary-wells-lawrence-took-on-the-mad-men.html</span><br />
<span style="font-family: Times, Times New Roman, serif;"><span style="font-family: inherit;"> It was announced later she was taking the agency public but a few years later changed her mind and announced the plan was to change it to private ownership. "</span><span style="-webkit-text-size-adjust: auto; background-color: white;">In 1969 Advertising Age named her one of the top 10 newsmakers of the 1960s. Quite an accomplishment </span></span><br />
<span style="font-family: Times, Times New Roman, serif;"><span style="-webkit-text-size-adjust: auto; background-color: white;">considering she did not start her agency until 1966. She also was inducted into the Copywriter’s Hall of Fame" </span>http://advertisinghall.org/members/member_bio.php?memid=834. <br style="-webkit-text-size-adjust: auto;" /></span><br />
<br />Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-61319267544001707412017-03-08T13:29:00.000-08:002017-03-08T13:29:51.167-08:00Week Nine EOC: Creative ContentFor my creative content I am planning on doing a commercial. On photoshop I will do the nine thumb nails. The whole idea of the commercial will be based on people doing adventurous things around the country. I want individuals who see the commercial to think of all the many adventures they will be able to go on and all fun they want to have, with the 2017 Chevrolet Volt. I want the views to see the ad and think about how fun things like that would be able to do, and then feel like no other car can take you these places.<br />
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9 Thumbnail ideas:<br />
<br />
1: Opens up with 2017 Chevrolet Volt driving on a open road<br />
2:Person running through the mountains<br />
3: Someone is cliff jumping into the lake<br />
4:Another person is surfing in the ocean<br />
5: Someone is dancing in times square<br />
6:Jumping out of an plane<br />
7: People laughing on a carnival ride<br />
8:Shows 2017 Chevrolet Volt driving on the road again<br />
9: (white screen with simple black letters) "More Adventure, Less Worry" 2017 Chevrolet Volt<br />
<br />
<br />Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-29830629110762103912017-03-01T11:15:00.002-08:002017-03-01T11:16:03.867-08:00Week Eight EOC: Slogan and Fonts<div class="MsoNormal">
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<span style="font-family: "36 days ago thick brk"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry</span></div>
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<span style="font-family: "automatica brk"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry</span></div>
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<span style="font-family: "bodoni mt black" , serif; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry</span></div>
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<span style="font-family: "britannic bold" , sans-serif; font-size: 24.0pt; line-height: 107%;">More Adventure, Less
Worry</span></div>
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<span style="font-family: "embossing tape 1 brk"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry<o:p></o:p></span></div>
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<span style="font-family: "forte"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry<o:p></o:p></span></div>
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<span style="font-family: "harrington"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry<o:p></o:p></span></div>
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<span style="font-family: "hyde brk"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry<o:p></o:p></span></div>
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<span style="font-family: "harlow solid italic"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry<o:p></o:p></span></div>
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<span style="font-family: "ms gothic"; font-size: 24.0pt; line-height: 107%;">More Adventure, Less Worry<o:p></o:p></span></div>
Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-7450168096788529732017-03-01T09:04:00.000-08:002017-03-01T09:04:14.410-08:00Week Eight EOC: Superbowl vs Oscar ads<span style="font-family: inherit;">Superbowl vs Oscar Commercials- There were many similarities and differences with the Superbowl and Oscar commercials. Each with a huge impact being seen by millions of people within one night. The thing I noticed the most different was the fact the the Superbowl commercials focused more on political topics and issues going on in our country. The companies made advertisements related to those topics that we would be able to related too. While I feel the Oscar didn't really focus on many of those things, it was less serious all around. Making them seem more creative and different. "<span style="background-color: white; color: #333333;">“The Oscars commercials are so much smarter, more creative and at times in touch with the human spirit than the overrated junk Super Bowl ads,” tweeted ESPN analyst Michael Wilbon, an alumnus of and member of the Board of Advisers at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications." </span><span style="color: #333333;">http://www.chicagotribune.com/entertainment/tv/ct-are-ads-on-the-oscars-better-than-the-super-bowl-s-20170228-column.html. The Oscar and Superbowl also usually attract completely different audiences. The Superbowl is more likely to be watched by men, while the Oscars are more likely to be watched by women. "</span><span style="background-color: white; color: #333333;">“Meg James of the LA Times (2013) stated [the] Oscar audience is primarily female, ‘well educated and affluent’ with high disposable income,” Bernacchi writes. “It also attracts influencers, pop culturalists and social media messengers.” </span><span style="color: #333333;">https://www.benzinga.com/general/education/17/02/9081434/ad-wars-the-super-bowl-vs-the-oscars.</span></span><br />
<br />
<span style="font-family: inherit;">Comparisons:</span><br />
<br />
<ul>
<li><span style="font-family: inherit;">Superbowl ad focused mainly on the players </span></li>
<li><span style="font-family: inherit;">Used a lot of football through out the commercials</span></li>
<li><span style="font-family: inherit;">Both had ads around what was being show on TV (Superbowl-Football) (Oscars-Movies)</span></li>
<li><span style="font-family: inherit;">Both were seen by millions in one night</span></li>
</ul>
<br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Contrast:</span><br />
<br />
<ul>
<li><span style="font-family: inherit;">Superbowl focused on more political issues</span></li>
<li><span style="font-family: inherit;">Oscar were funnier, less serious</span></li>
<li><span style="font-family: inherit;">Oscar focused more on movies</span></li>
<li><span style="font-family: inherit;">Superbowl used more throw-back things (such as the Mercedes Peter Fonda Commercial)</span></li>
<li><span style="font-family: inherit;">"The Academy Awards don’t offer advertisers nearly the number of viewers that football’s biggest night draws in, but it’s still a huge national platform" https://www.blogger.com/blogger.g?blogID=5950427532601714610#editor/target=post;postID=745016809678852973 </span></li>
</ul>
Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-84238384423270746372017-02-28T09:34:00.002-08:002017-03-11T22:04:33.206-08:00Week Seven EOC: The pitch<span style="background-color: white; font-family: inherit;">The 2017 Chevrolet Volt an electric car unlike any of its kind. It comes in a wide range of different colors with many features such as Apple Car Play and Wifi. "</span><span style="color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px;">Volt offers Apple </span><a class="ln disclaimer_1" data-di-id="di-id-59beeb46-39e38bbc" href="http://www.chevrolet.com/volt-electric-car.html#content_chevrolet_northamerica_usa_nscwebsite_en_index_all-vehicles-nav_cars_2017-volt_overview_jcr-content_cnt_legalpage_c1_disclaimers_disclaimer_c1_36" rel="|
<span class="disclaimer_1-reference">11</span>
<span class="disclaimer_1-label">Apple CarPlay Post</span>
Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries." style="-webkit-text-size-adjust: 100%; background-position: 0px 0px; color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px; line-height: inherit;">CarPlay™<span style="font-size: 12px; line-height: 0; margin-left: 0.25em; margin-right: 0.25em; position: relative; top: -0.5em; vertical-align: baseline; white-space: nowrap;">†</span></a><span style="color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px;">compatibility, a smarter way to use your iPhone</span><span style="color: #303030; font-family: inherit; font-size: 12px; letter-spacing: 0.23999999463558197px; line-height: 0; margin-left: 0.25em; margin-right: 0.25em; position: relative; top: -0.5em; vertical-align: baseline; white-space: nowrap;">®</span><span style="color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px;"> to make calls, listen to music, get directions and more with the Chevrolet </span><a class="ln disclaimer_1" data-di-id="di-id-59beeb46-91acfd6e" href="http://www.chevrolet.com/volt-electric-car.html#content_chevrolet_northamerica_usa_nscwebsite_en_index_all-vehicles-nav_cars_2017-volt_overview_jcr-content_cnt_legalpage_c1_disclaimers_disclaimer_c1_15" rel="|
<span class="disclaimer_1-reference">7</span>
<span class="disclaimer_1-label">MYLINK DISCLOSURE</span>
Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices." style="-webkit-text-size-adjust: 100%; background-position: 0px 0px; color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px; line-height: inherit;">MyLink<span style="font-size: 12px; line-height: 0; margin-left: 0.25em; margin-right: 0.25em; position: relative; top: -0.5em; vertical-align: baseline; white-space: nowrap;">†</span></a><span style="color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px;"> display." </span><span style="font-family: inherit;">http://www.chevrolet.com/volt-electric-car.html.</span><span style="color: #303030; font-family: inherit; font-size: 16px; letter-spacing: 0.23999999463558197px;"> </span><span style="background-color: white; font-family: inherit;">When thinking of the importance of this car and what makes it different than others, I think of the miles you are able to go without any worry. The way it can run on both electric battery and gasoline. "</span><span style="background-color: white; font-family: inherit; letter-spacing: 0.23999999463558197px;">Offering up to 53 pure electric </span><a class="ln disclaimer_1" data-di-id="di-id-206d1f2d-f1ed2be5" href="http://www.chevrolet.com/volt-electric-car.html#content_chevrolet_northamerica_usa_nscwebsite_en_index_baseball-library_baseball-card-library-for-current-vehicles_cars_2017-volt_2017-volt_jcr-content_legal_disclaimers_disclaimer_c1_0" rel="|
<span class="disclaimer_1-reference">12</span>
<span class="disclaimer_1-label">Battery Range</span>
EPA-estimated 53-mile EV range based on 106 MPGe combined city/highway (electric) and 42 MPG combined city/highway (gas). Actual range varies with conditions." style="background-color: white; background-position: 0px 0px; font-family: inherit; letter-spacing: 0.23999999463558197px; line-height: inherit;">miles<span style="line-height: 0; margin-left: 0.25em; margin-right: 0.25em; position: relative; top: -0.5em; vertical-align: baseline; white-space: nowrap;">†</span></a><span style="background-color: white; font-family: inherit; letter-spacing: 0.23999999463558197px;"> and up to 420 </span><a class="ln disclaimer_1" data-di-id="di-id-206d1f2d-f1ed2be5" href="http://www.chevrolet.com/volt-electric-car.html#content_chevrolet_northamerica_usa_nscwebsite_en_index_baseball-library_baseball-card-library-for-current-vehicles_cars_2017-volt_2017-volt_jcr-content_legal_disclaimers_disclaimer_c1_0" rel="|
<span class="disclaimer_1-reference">12</span>
<span class="disclaimer_1-label">Battery Range</span>
EPA-estimated 53-mile EV range based on 106 MPGe combined city/highway (electric) and 42 MPG combined city/highway (gas). Actual range varies with conditions." style="background-color: white; background-position: 0px 0px; font-family: inherit; letter-spacing: 0.23999999463558197px; line-height: inherit;">miles<span style="line-height: 0; margin-left: 0.25em; margin-right: 0.25em; position: relative; top: -0.5em; vertical-align: baseline; white-space: nowrap;">†</span></a><span style="background-color: white; font-family: inherit; letter-spacing: 0.23999999463558197px;"> with a full charge and a full tank of gas, the new Volt allows you to make fewer stops, letting you focus on your commute" </span><span style="background-color: white; font-family: inherit;">http://www.chevrolet.com/volt-electric-car.html. While electric cars are slowly becoming more and more popular they still have a few problems. With the constant battery charging, many people have not made the switch to electric cars. That is why the 2017 Chevrolet Volt is so great. Because not only to you get the choice of going electric but also the choice of gasoline. Saving tons of money on gasonline but no worry of charging all the time. "</span><span style="background-color: white; font-family: inherit;">With a fully charged lithium-ion battery, Volt is capable of driving up to 53 miles<span style="white-space: nowrap;"> </span></span><span style="background-color: white; font-family: inherit;">without using gas. The second-generation Volt battery is both lighter and holds more energy than the first-generation one." </span><span style="background-color: white; font-family: inherit;">http://www.chevrolet.com/volt-electric-car.html. The 2017 Chevrolet Volt is the car for the world today. It is what we not only need but what we want! </span><br />
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Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-44997414401598798792017-02-20T09:24:00.000-08:002017-02-20T09:29:14.179-08:00Week Six EOC: Fake News<div class="MsoNormal">
<span style="font-family: inherit;"><span style="font-family: Arial;"><span style="font-size: 11pt;">Many people became confuse after one of President Trump’s
speeches in Florida. Which also </span><span style="font-size: 14.6667px;">caused</span><span style="font-size: 11pt;"> some ridicule, humor, and anger towards the president. While discussing US Security and immigration around the
world, Trump made a comment that had not actually happened. “</span></span><span style="background: white; color: black; font-size: 11.0pt;">You look at what’s happening
in Germany, you look at what’s happening last night in Sweden. Sweden, who
would believe this? Sweden. They took in large numbers. They’re having problems
like they never thought possible” (Melville-Smith). Referring to large number as the number of refugee they allowed into their country. “Sweden took in more
refugees per capita than any other European country in 2016” (Robinson). </span><span style="background: white; font-size: 11pt;">And this
does sound like an excellent point when talking about the safety of our
country. The only issue was that no one was quite sure what he was talking
about with Sweden. There had been no attack in Sweden. “</span><span style="font-size: 11pt;">Trump attempted to clarify his remarks,
tweeting Sunday: “My statement as to what's happening in Sweden was in
reference to a story that was broadcast on @FoxNews concerning immigrants &
Sweden” (Noack). Which in fact did not help his case at all. “<span style="background: white;">In that story, the Fox News host Tucker Carlson </span><a href="http://video.foxnews.com/v/5327830979001/#sp=show-clips"><span style="background: white; color: black;">interviewed</span></a><a href="https://www.youtube.com/user/amihorowitz"><span style="background: white; color: black;"> Ami Horowitz</span></a><span style="background: white;">, a filmmaker who asserts that migrants in Sweden have
been associated with a crime wave” (Chan)</span></span></span></div>
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<span style="color: black; font-family: inherit; font-size: 11.0pt;">Although neither statement
went together. With their welcoming policy on immigrants, Sweden has not seen
an increase on crime rates. Especially not one that has to do with immigrants. This point within the speech had no good point to it at all. And it has caused some anger and laughter towards the United States. This is why it is so important to understand the difference between real and fake news. Because this whole thing could have been avoided if the president had take the time to do a little research. <o:p></o:p></span></div>
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<span style="background: white; color: black; font-family: inherit; font-size: 11.0pt;"><o:p> Works Cite</o:p></span></div>
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<span style="font-family: inherit;"><span style="background: #f1f4f5; color: black; font-size: 11.0pt;">Chan,
Sewell. "'Last Night in Sweden'? Trump's Remark Baffles a Nation." <i>The
New York Times</i>. The New York Times, 19 Feb. 2017. Web. 20 Feb. 2017.</span><span style="color: black; font-size: 11.0pt;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="background: #f1f4f5; color: black; font-size: 11.0pt;">Melville-Smith,
Alicia. "Everyone Is Super Confused About Trump's "Last Night In
Sweden" Comments." <i>BuzzFeed</i>. N.p., n.d. Web. 20 Feb.
2017.</span><span style="color: black; font-size: 11.0pt;"><o:p></o:p></span></span></div>
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<span style="background: #f1f4f5; color: black; font-family: inherit; font-size: 11.0pt;">Noack,
Rick. "Analysis | Trump Asked People to 'look at What's Happening ... in
Sweden.' Here’s <o:p></o:p></span></div>
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<span style="background: #f1f4f5; color: black; font-family: inherit; font-size: 11.0pt;">What’s
Happening There." <i>The Washington Post</i>. WP Company, 20 Feb.
2017. Web. 20 Feb. 2017.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="background: #f1f4f5; color: black; font-size: 11.0pt;">Pasha-Robinson,
Lucy. "Donald Trump Is Right, There Was a Recent Attack in Sweden. By
Neo-Nazis on a Refugee Centre." <i>The Independent</i>. Independent
Digital News and Media, 20 Feb. 2017. Web. 20 Feb. 2017.</span><span style="color: black; font-size: 11.0pt;"><o:p></o:p></span></span></div>
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<br />Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-67835883221296024352017-02-12T20:43:00.001-08:002017-02-12T20:43:30.095-08:00Week Five EOC: Super Bowl Ad<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xYVu7tRXuoM?rel=0&controls=0&showinfo=0" width="560"></iframe><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;">Who? This </span><span style="background-color: white; font-family: "arial"; font-size: 13px;">Super Bowl commercial was for everyone and there opinions on what is going on in our country today. The ad showed people of many different races and different ages who are all American. </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;">What? </span><span style="background-color: white; font-family: "arial"; font-size: 13px;">Coca Cola re-showed its 2014 "Life is Beautiful" commercial at the 2017 Super Bowl, and the timing could not have been more perfect. The ad features the song "America the Beautiful" sung in many different languages, with people of many different races and backgrounds. And although it has already been shown before the ad sent a very powerful message after just recently Trump signed the executive order the suspended the U.S refugee admission system from seven mainly Muslim nations for 120 days and the building of the wall on the border. With many people upset about the executive order and the treatment of these people, Coca Cola used this as an advantage to let people know the brand is against this. </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;">Where? The ad took place all over the United States. In the commercial while "America the Beautiful" is being played different places in America are being shown. At the beginning it starts will someone up in the mountains, next to a lake. It then shows another individual surfing in the ocean. And then others camping and doing things in their towns/cities. </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;">When? The ad was originally shown back in 2014 and has been shown for different things throughout the years. " Life is Beautiful" was last shown during a commercial break for the Super Bowl 2017. </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;">Why? I believe Coca Cola decided to play this ad because they knew the huge impact it was going to have on everyone. Right now they is a major debate on President Trump's executive order to suspend the U.S. Refugee admission system from seven mainly Muslim nations. And also the buildings of the wall on the border. With so many people upset about those things happening and arguing that we can not treat our immigrants this way. </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;">How? Coca Cola got everyone's attention by showing a commercial everyone would be able to relate too.</span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-16559621875577466632017-02-02T13:55:00.001-08:002017-02-08T10:29:46.391-08:00Week Four EOC: Jerry Della Femina<br />
<span style="font-family: "times" , "times new roman" , serif;">Jerry Della Femina is an advertising executive and restaurateur, who grew up poor in Brooklyn New York to immigrant parents. It has been said he could be any of the Mad Men characters. In 1961, he got his first copyright job at Daniel & Charles Agency. He also worked at Ted Bates & Co and other shops where he usually had issues with agency superiors. In 1967, Della Femina and a few other associates decided to open up their own agency which became widely successful. "<span style="background-color: white; color: #232323;">Actually, I was hard-core unemployable. I could never really work for anybody -- and so in 1967 I started my own agency and became, as my assistant told me, a publicity slut" (New York Magazine). </span>He also wrote a very well known and successful book. "<span style="background-color: white; color: #333333;">In 1970, Della Femina, the then 34-year-old chairman of his own ad agency, wrote one of the defining books about advertising, the cult bestseller From Those Wonderful Folks Who Gave You Pearl Harbor" (The Guardian). </span>Throughout his advertising career he has caused much controversy. In an ad campaign for Perry Ellis cologne he was the first to use the word fuck. Although the agency was doing very well in 1986, Della Femina decided to sell it to Wight Collins Rutherford &Scott. There he worked as chairman-CEO of the company. And then in 1992 although he had agreed not to use his last name on other agency companies, he opened up a new agency called Jerry Inc. "<span style="background-color: white; color: #111111;">In 1999, </span><i style="border: 0px; color: #111111; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Advertising Age</i><span style="background-color: white; color: #111111;"> recognized Mr. Della Femina as one of the top 100 advertising people of the 20th century for his determination, sense of humor, dedication and love of advertising" (AdvertisingAge). </span> Jerry is known for his sense of humor and dedication in the advertising world today. He is known for his fun and youthful ads that are able to keep up with today's changing society. </span><br />
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<span style="font-family: "times" , "times new roman" , serif;">Works Cite</span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: #f1f4f5; font-size: 14px; text-indent: -28px;">"Della Femina, Jerry (1936- )." </span><i style="box-sizing: border-box; font-size: 14px; text-indent: -28px;">Advertising Age AdAge Encyclopedia RSS</i><span style="background-color: #f1f4f5; font-size: 14px; text-indent: -28px;">. N.p., 15 Sept. 2003. Web. 02 Feb. 2017.</span></span><br />
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: #f1f4f5; font-size: 14px; text-indent: -28px;">Dean, Will. "The Last of the Madison Avenue Mavericks of Mad Men." </span><i style="box-sizing: border-box; font-size: 14px; text-indent: -28px;">The Guardian</i><span style="background-color: #f1f4f5; font-size: 14px; text-indent: -28px;">. Guardian News and Media, 16 July 2010. Web. 02 Feb. 2017.</span></span><br />
<span style="background-color: #f1f4f5; font-family: "times" , "times new roman" , serif; font-size: 14px; text-indent: -28px;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: #f1f4f5; font-size: 14px; text-indent: -28px;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%;">"30th Anniversary Issue / Jerry Della Femina: (M)Adman." </span><i style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; box-sizing: border-box;">NYMag.com</i><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%;">. N.p., n.d. Web. 02 Feb. 2017.</span></span>
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Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-50528327595332609452017-02-01T14:10:00.000-08:002017-02-08T10:29:37.176-08:00Week Four EOC: The Role of Women in Contemporary AdsAds that empower women are so important in todays society. I think its hard for girls to grow up to be women with confidence when they are constantly told bad things about their gender. As girls we are told we should be a certain way, look a certain way, and act a certain way and it is not acceptable to be any other way. We are told boys are stronger and smarter than us. We need to let girls know that you are stronger than these people are saying, and that is why I find these campaigns to be so important and something every girl of every age needs to see.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0SESFXHT1ay9d1NiLlzaw7YwXhXTJYIkzYLkVhBQW5a6ZkDLcOiPl9C9WN9tT3XIx1xAmuRWwNc9K0I8Yk-J-exL7TqD7vcfCKJhaxGlD5tlEbrYy5i2BqEwcj__cfrr2VuBC7VYwibnQ/s1600/imgres.jpg" imageanchor="1"><img border="0" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0SESFXHT1ay9d1NiLlzaw7YwXhXTJYIkzYLkVhBQW5a6ZkDLcOiPl9C9WN9tT3XIx1xAmuRWwNc9K0I8Yk-J-exL7TqD7vcfCKJhaxGlD5tlEbrYy5i2BqEwcj__cfrr2VuBC7VYwibnQ/s320/imgres.jpg" width="320" /></a><br />
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Make Yourself is a powerful ad by the way it makes girls feel. Its telling them they are able to do really anything they want as long as they put in the work and dedication. Its tells them to make themselves strong, proud, fit, etc. All encouraging a woman to be the best they can be. I think it also have to do with standards and what women should and shouldn't be able to do. This taking that all away and saying that they are able to do those things. They are able to be strong, fit, and proud.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimmNval8DLpRCGtsRGmv0hWTJfBZA9rr-pYiIykkV5czz07yifoiCWshEdMsNuDNlw_3_onPtDpvxT52pf-slOTPCQ0A2soiuI7l6dEOWLoXt7zqllPu67HBtYqt-LsbFoz_kp0a4vP8u8/s1600/imgres.jpg" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimmNval8DLpRCGtsRGmv0hWTJfBZA9rr-pYiIykkV5czz07yifoiCWshEdMsNuDNlw_3_onPtDpvxT52pf-slOTPCQ0A2soiuI7l6dEOWLoXt7zqllPu67HBtYqt-LsbFoz_kp0a4vP8u8/s400/imgres.jpg" /></a><br />
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I think this is such an empowering ad for women because it sends the message that any girl of any age are able to do just as much as a man would be able to do. That they should not be ashamed for being a women and feel any less of a person. The whole ad revolves around asking girls if they are able to do certain things and having these girls and women do these things and talking about their experience. Its such an empowering ad not only because it talks about everything they're able to do but it also shows these girls doing these things.Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-37392527995721490412017-01-26T15:16:00.001-08:002017-02-08T10:29:27.151-08:00Week Three EOC: Tobacco Advertisment<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBHZUs3bPGiK30gGDB7D6nLVmOHOOnOcKWONPN3V9ttVv4ryMnNSKkdTN0LZbEtNVzRMTwLjzZAM0Y7kYdNU9lPqx9l8jeq6Xfhyphenhyphen2ZREXyKt22rYPyO8LMvBwKs_btK0q7vyDahweActA3/s1600/imgres.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBHZUs3bPGiK30gGDB7D6nLVmOHOOnOcKWONPN3V9ttVv4ryMnNSKkdTN0LZbEtNVzRMTwLjzZAM0Y7kYdNU9lPqx9l8jeq6Xfhyphenhyphen2ZREXyKt22rYPyO8LMvBwKs_btK0q7vyDahweActA3/s400/imgres.jpg" /></a></div>
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<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">1. Determine the
scenario: What happens in this frame? The ad shows a dentist with cigarettes.
It is saying that tobacco is good for your health and even your dentist
recommends smoking the brand Vickeroys. It has the dentist holding one of the
tools saying "As your dentist, I would recommend Viceroys" and then a
pack of cigarettes. </span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
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<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">2. What is the setting? What are the conditions?</span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
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<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">3. Who are the people or groups? There is just
one person in the ad, who is supposed to be a dentist. The advertisement wants
the customer to look at him as if it were really his/her dentist.</span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
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<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">4. What is their point of view around this
specific experience? The advertising ad for Viceroys cigarettes is that smoking
is good for you. They are trying to make the customer believe that smoking is
good for your dental health</span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
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<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">5. What are their goals? Viceroys wants people to
buy their brand of cigarettes. That would be their main goal. So, they make
them look appealing by saying they won't do anything damaging to your teeth and
health.</span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
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<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">6. What are their assumptions? What are their
perceptions? Their perception is that smoking tobacco is good for you and
causes no harm to your teeth or your health in general. They want the customers
to believe that smoking is safe for their health. </span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<br /></div>
<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">7. Are there conflicts? Is there cooperation? The
only real conflict with tobacco ad is the individuals who are fighting against
it. Because you would have ads that say it is healthy and safe and other would
are going to let people know it is actually bad for you.</span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: .0001pt; margin: 0in; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">
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<w:LsdException Locked="false" Priority="9" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
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<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
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<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
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<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
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<span style="background: white; color: black; font-family: "" "arial" "" , "serif"; font-size: 10.0pt;">8. What are the outcomes? I’m sure with this
ad they were able to convince people to buy their product. Most likely people
who were already smoking and possibly some who had just started smoking. </span><span style="color: black; font-family: "times"; font-size: 13.5pt;"><o:p></o:p></span></div>
Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-31808766652673308182017-01-26T15:05:00.002-08:002017-02-08T10:29:19.960-08:00Week Three:Bill Bernbach<div style="-webkit-text-size-adjust: 100%; color: #999999; font-family: sans-serif; font-size: 14px; margin-bottom: 12px; margin-top: 12px;">
Bill Bernbach was born in the Bronx, NY, on August 13, 1911. He graduated from New York University in 1932 where he majored in English, and studied music, business administration and philosophy. His first job landed him in the mailroom of Schenley Distillers Company, but he didn’t stay there for long. After rising to the advertising department he left Schenley to work as a ghostwriter for Grover Whalen, then head of the 1939 World’s Fair held in New York. After the fair, he went to work at the William H. Weintraub agency where he met Paul Rand, a graphic and industrial artist whose bold simplicity had a powerful influence on him. Following a brief service in the U.S. Army during World War II, he worked with Coty Incorporated and later Grey Advertising, where he quickly rose to the top as vice-president and creative director.</div>
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Dissatisfied with the industry’s approach to advertising, Bernbach was compelled to start his own agency. On June 1, 1949, Bill Bernbach, along with Ned Doyle and Maxwell Dane, opened the doors of Doyle Dane Bernbach. They set out to prove to the world that good taste, good art and good writing could also be good selling.</div>
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Bernbach was a visionary who valued innovation and intuition over science and rules. His philosophy was grounded in the belief that advertising is fundamentally persuasion and persuasion was not a science, but an art. By incorporating creativity, simplicity and humor into their work, DDB created some of the most successful and memorable campaigns in advertising history.</div>
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<img alt="bb_quote.png" class="mt-image-center" height="489" src="https://www.ddb.com/BillBernbachSaid/uploads/bb_quote.png" style="border: 0px; display: block; height: auto; margin: 20px auto; max-width: 100%; text-align: center; vertical-align: middle;" width="560" /></div>
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An active participant in his community, Bernbach strongly believed that people working in the communications industries were the “shapes of society” and had an obligation try to make things better in the world. This conviction was reflected throughout the work he inspired and the principles he instilled in those who worked for him. And his fundamental truths and timeless insights continue to inspire future generations to live up to the standards he set</div>
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During the last years of his life, Bernbach struggled with leukemia. He lost the battle on October 2, 1982 and died in New York, at the age of 71. http://www.ddb.com/BillBernbachSaid/more-about-bill/biography.html<br />
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Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-16187073773314436342017-01-25T11:17:00.000-08:002017-02-08T10:29:12.805-08:00Week Three EOC: Creative Thinking<span id="docs-internal-guid-d430f6ed-d711-a47e-a5c5-a99aa7cf1146"><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> Creative thinking is the process of coming up with a solution with an open mind. Taking many different ideas and working them in different ways to figure out the best solution. “</span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Although at first glance, creative thinking techniques may sometimes look a bit ridiculous, there are good principles behind most of them. However skeptical you may be about their potential, it’s a good idea to approach them with an open mind</span><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">” </span><a href="http://www.skillsyouneed.com/ps/creative-thinking.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 14.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.skillsyouneed.com/ps/creative-thinking.html</span></a><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. “A way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). Creative thinking can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking” </span><a href="http://www.businessdictionary.com/definition/creative-thinking.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 14.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.businessdictionary.com/definition/creative-thinking.html</span></a><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. Although it may seem easy to have an open mind it does take a lot of work. “Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better” </span><a href="http://www.virtualsalt.com/crebook1.htm" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 14.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.virtualsalt.com/crebook1.htm</span></a><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. Creative thinking takes much time and work, because you are constantly having to re-think your idea and come up with new and different solutions. “</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Solutions become more obvious when you fill in the gaps around them with trial-and-error. </span><a href="https://www.researchgate.net/publication/17628275_Discovery-oriented_behavior_and_the_originality_of_creative_products_A_study_with_artists" style="text-decoration: none;"><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Studies</span></a><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> even show good, novel ideas rest on the willingness to continually rethink a problem”</span><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://www.helpscout.net/blog/creative-thinking/" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 14.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.helpscout.net/blog/creative-thinking/</span></a><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> “Though past breakthroughs sometimes have come from a single genius, the reality today is that most innovations draw on many contributions”</span><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://hbr.org/2008/10/creativity-and-the-role-of-the-leader" style="text-decoration: none;"><span style="color: #1155cc; font-family: "arial"; font-size: 14.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://hbr.org/2008/10/creativity-and-the-role-of-the-leader</span></a><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-family: "arial"; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span></span>Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-63102676506305698312017-01-19T17:04:00.000-08:002017-02-08T10:29:05.118-08:00Week Two EOC: Questionable Ethics<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiplr2_lC2pwBpSKEI84LaCaCOHf97UDx_4kFZB4J2zOkyB6ZJBOp7NnwHO77-vnN14xIUewPCBLOTmjZSoq6DOyltIeMMYjr779acpJX1cYuNKXCEEUP2GBqvf4Tlk_DWtmHpJ1EdVq7tz/s1600/burger-king-oral-sex-ad.jpg" imageanchor="1"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiplr2_lC2pwBpSKEI84LaCaCOHf97UDx_4kFZB4J2zOkyB6ZJBOp7NnwHO77-vnN14xIUewPCBLOTmjZSoq6DOyltIeMMYjr779acpJX1cYuNKXCEEUP2GBqvf4Tlk_DWtmHpJ1EdVq7tz/s200/burger-king-oral-sex-ad.jpg" width="155" /></a><br />
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Burger King's ad "It'll Blow Your Mind Away" is very sexualized, even using the word blow in the advertisement. It portrays the wrong images for individuals who are seeing this ad. Which it is honestly disgusting the way Burger King portrayed its own food. I believe there are many other ways to let customers know that your food is delicious without having to sexualize the food and some girl. <br />
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This ad is letting people know that your workout is more important than your relationships. That your girlfriend/any person is of less importance, Implying they have less worth than your own workout. It is also saying that cheating in a relationship is absolutely okay to do. I understand that Reebok was trying to make a statement that your health and exercise is very important but I do believe they took it to far with this ad. I believe they were trying to turn it in to a more funny less serious kind of thing, but it went the wrong way. There is nothing funny about cheating in a relationship. There are many other ways to show the importance of working out.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Gl_BU52bvaPTatJbzg9IdYvZm3v1Ny4mwse037yNCC_F4_tDULDFwcxGM-kWRttUg7gUdF1ksstf-_fT3LiCYnljjKvsvwfFPEFq5fTce6dgfIpQXkSQADzMDqhND-30oIIgpndsoJzK/s1600/nova30_1%255B1%255D.jpg" imageanchor="1"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Gl_BU52bvaPTatJbzg9IdYvZm3v1Ny4mwse037yNCC_F4_tDULDFwcxGM-kWRttUg7gUdF1ksstf-_fT3LiCYnljjKvsvwfFPEFq5fTce6dgfIpQXkSQADzMDqhND-30oIIgpndsoJzK/s200/nova30_1%255B1%255D.jpg" width="143" /></a><br />
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I think this ad is very ethically wrong. Everyone knows that when you are pregnant you should not be drinking. Although it calms to be non-alcoholic it is still implying that the lady is drinking while pregnant. Showing her as unfit mother to this unborn baby. This ad shows a completely wrong message with having a pregnant women in the add. I understand they were trying to show it as non-alcoholic but it does not come off that way. It comes off in a way of saying that drinking while pregnant is okay to do. The company should have come up with a different way of showing that a usually alcoholic drink had been turned non-alcoholic.<br />
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<br />Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-39291853938998299152017-01-11T18:37:00.001-08:002017-01-18T11:39:49.505-08:00Week One EOC: Volkswagen Lemon Ad<br />
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The Volkswagen Lemon Ad was revolutionary because of the way it made people talk. It had a way of making people discuss the product, without really realizing that they were. Even though many individuals were saying negative things about the car and Volkswagen, the car was essentially being branded out, without Volkswagen really having to do anything."We pluck the lemons; you get the plums," it gives the reader a first impression that Volkswagen is calling their own car a lemon, while intriguing them to read further to see that it is really about the rigorous inspection process that Volkswagen go through"(Writing for Designers). Everyday, ordinary people were doing the work, of making sure everyone knew about this particular car. And talking about the car and how different it was, got people thinking and doing research on the car.<br />
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<span style="text-align: justify; text-indent: 48px;">I think this ad was also so important because it changed the way companies try and get their products viewed. "The Volkswagen ad campaign was unlike any before it, ushering in an era of modern advertising that truly changed how advertising agencies accomplish their trade"(Writing for Designers). </span><span style="text-align: justify; text-indent: 48px;"> Never before had any company used something viewed as more negative and sour and try to get it viewed in a more positive way. And I think this really made a massive impact because people realized there was different ways of looking at things. The ad was so simple, yet so complex at the same time. It was simply just stating the word lemon and showcasing the car, yet it made so many people think and talk about this car.</span><br />
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Along with that Volkswagen decided to do the unexpected. "How could Volkswagen sell Hitler's favorite car to the American people only a decade and a half after World War II"(Writing for Designers)? Although it had not been long since World War ll, yet the German car company chose a Jewish manufacturing company. Which shocked many people. In both ways. Why would the German car company choose this specific manufacturing company? Why would they agree on manufacturing the German car. It was questions like that everyone wanted answer. But it also worked in the company's advantage. Because again it was also something everyone was talking about.<br />
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<span style="background-color: #f1f4f5; font-family: "helvetica neue" , "helveticaneue" , "tex gyre heros" , "texgyreheros" , "freesans" , "nimbus sans l" , "liberation sans" , "helvetica" , "arial" , sans-serif; font-size: 14px; text-indent: -28px;">Coleman, Rebecca. "Writing for Designers." </span><i style="background-color: #f1f4f5; box-sizing: border-box; font-family: "Helvetica Neue", HelveticaNeue, "TeX Gyre Heros", TeXGyreHeros, FreeSans, "Nimbus Sans L", "Liberation Sans", Helvetica, Arial, sans-serif; font-size: 14px; text-indent: -28px;">Writing for Designers › Lemon</i><span style="background-color: #f1f4f5; font-family: "helvetica neue" , "helveticaneue" , "tex gyre heros" , "texgyreheros" , "freesans" , "nimbus sans l" , "liberation sans" , "helvetica" , "arial" , sans-serif; font-size: 14px; text-indent: -28px;">. N.p., 29 Feb. 2009. Web. 18 Jan. 2017.</span></div>
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Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0tag:blogger.com,1999:blog-5950427532601714610.post-10958599740980775902017-01-11T12:17:00.002-08:002017-01-18T11:39:22.690-08:00Week One EOC: My Voice<!--[if gte mso 9]><xml>
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<o:p></o:p><br />
<div class="MsoNormal">
I guess you could say I’m a typical 18-year-old girl. I
spend probably way too much time on Instagram and not going to lie, I have more
than a few selfies saved on my phone. Yet I am more than just some 18-year-old
girl. I have a passion for fashion, which I know it’s cheesy to say, but it’s
completely true. I absolutely love the idea of fashion and discovering new
looks. I’m not a designer and prefer not to create new looks, rather I love
figuring out ways to make these designs work and sell. I’m not the one who grew
up in a major fashion city, or a city at all. Instead I lived in a small town,
which had absolutely no fashion sense. You didn’t see designers, rather you saw
cowboy boots, camo, and hoodies. Which I think inspired me to find fashion in
different ways. I may not be huge in the fashion industry yet, but I will be.
It takes years of dedication, which I definitely have. So maybe I am an average
18-year-old, but I am also a girl who is going to make it huge in the fashion industry…You
just wait and see!<o:p></o:p></div>
Kenedi's Advertising Bloghttp://www.blogger.com/profile/11490749167775715014noreply@blogger.com0