Week One EOC: Volkswagen Lemon Ad

The Volkswagen Lemon Ad was revolutionary because of the way it made people talk. It had a way of making people discuss the product, without really realizing that they were. Even though many individuals were saying negative things about the car and Volkswagen, the car was essentially being branded out, without Volkswagen really having to do anything."We pluck the lemons; you get the plums," it gives the reader a first impression that Volkswagen is calling their own car a lemon, while intriguing them to read further to see that it is really about the rigorous inspection process that Volkswagen go through"(Writing for Designers). Everyday, ordinary people were doing the work, of making sure everyone knew about this particular car. And talking about the car and how different it was,  got people thinking and doing research on the car.

I think this ad was also so important because it changed the way companies try and get their products viewed. "The Volkswagen ad campaign was unlike any before it, ushering in an era of modern advertising that truly changed how advertising agencies accomplish their trade"(Writing for Designers).  Never before had any company used something viewed as more negative and sour and try to get it viewed in a more positive way. And I think this really made a massive impact because people realized there was different ways of looking at things. The ad was so simple, yet so complex at the same time. It was simply just stating the word lemon and showcasing the car, yet it made so many people think and talk about this car.

Along with that Volkswagen decided to do the unexpected. "How could Volkswagen sell Hitler's favorite car to the American people only a decade and a half after World War II"(Writing for Designers)? Although it had not been long since World War ll, yet the German car company chose a Jewish manufacturing company. Which shocked many people. In both ways. Why would the German car company choose this specific manufacturing company? Why would they agree on manufacturing the German car. It was questions like that everyone wanted answer. But it also worked in the company's advantage. Because again it was also something everyone was talking about.

Works Cite

Coleman, Rebecca. "Writing for Designers." Writing for Designers › Lemon. N.p., 29 Feb. 2009. Web. 18 Jan. 2017.