Week Seven EOC: The pitch

The 2017 Chevrolet Volt an electric car unlike any of its kind. It comes in a wide range of different colors with many features such as Apple Car  Play and Wifi. "Volt offers Apple CarPlay™†compatibility, a smarter way to use your iPhone® to make calls, listen to music, get directions and more with the Chevrolet MyLink† display." http://www.chevrolet.com/volt-electric-car.html. When thinking of the importance  of this car and what makes it different than others, I think of the miles you are able to go without any worry. The way it can run on both electric battery and gasoline. "Offering up to 53 pure electric miles† and up to 420 miles† with a full charge and a full tank of gas, the new Volt allows you to make fewer stops, letting you focus on your commute" http://www.chevrolet.com/volt-electric-car.html. While electric cars are slowly becoming more and more popular they still have a few problems. With the constant battery charging, many people have not made the switch to electric cars. That is why the 2017 Chevrolet Volt is so great. Because not only to you get the choice of going electric but also the choice of gasoline. Saving tons of money on gasonline but no worry of charging all the time. "With a fully charged lithium-ion battery, Volt is capable of driving up to 53 miles without using gas. The second-generation Volt battery is both lighter and holds more energy than the first-generation one." http://www.chevrolet.com/volt-electric-car.html. The 2017 Chevrolet Volt is the car for the world today. It is what we not only need but what we want! 

Week Six EOC: Fake News

Many people became confuse after one of President Trump’s speeches in Florida. Which also caused some ridicule, humor, and anger towards the president. While discussing US Security and immigration around the world, Trump made a comment that had not actually happened. “You look at what’s happening in Germany, you look at what’s happening last night in Sweden. Sweden, who would believe this? Sweden. They took in large numbers. They’re having problems like they never thought possible” (Melville-Smith). Referring to large number as the number of refugee they allowed into their country. “Sweden took in more refugees per capita than any other European country in 2016” (Robinson). And this does sound like an excellent point when talking about the safety of our country. The only issue was that no one was quite sure what he was talking about with Sweden. There had been no attack in Sweden. “Trump attempted to clarify his remarks, tweeting Sunday: “My statement as to what's happening in Sweden was in reference to a story that was broadcast on @FoxNews concerning immigrants & Sweden” (Noack). Which in fact did not help his case at all. “In that story, the Fox News host Tucker Carlson interviewed Ami Horowitz, a filmmaker who asserts that migrants in Sweden have been associated with a crime wave” (Chan)

Although neither statement went together. With their welcoming policy on immigrants, Sweden has not seen an increase on crime rates. Especially not one that has to do with immigrants. This point within the speech had no good point to it at all. And it has caused some anger and laughter towards the United States. This is why it is so important to understand the difference between real and fake news. Because this whole thing could have been avoided if the president had take the time to do a little research. 

 Works Cite

Chan, Sewell. "'Last Night in Sweden'? Trump's Remark Baffles a Nation." The New York Times. The New York Times, 19 Feb. 2017. Web. 20 Feb. 2017.

Melville-Smith, Alicia. "Everyone Is Super Confused About Trump's "Last Night In Sweden" Comments." BuzzFeed. N.p., n.d. Web. 20 Feb. 2017.

Noack, Rick. "Analysis | Trump Asked People to 'look at What's Happening ... in Sweden.' Here’s

What’s Happening There." The Washington Post. WP Company, 20 Feb. 2017. Web. 20 Feb. 2017.

Pasha-Robinson, Lucy. "Donald Trump Is Right, There Was a Recent Attack in Sweden. By Neo-Nazis on a Refugee Centre." The Independent. Independent Digital News and Media, 20 Feb. 2017. Web. 20 Feb. 2017.

Week Five EOC: Super Bowl Ad

Who? This Super Bowl commercial was for everyone and there opinions on what is going on in our country today. The ad showed people of many different races and different ages who are all American. 

What? Coca Cola re-showed its 2014 "Life is Beautiful" commercial at the 2017 Super Bowl, and the timing could not have been more perfect. The ad features the song "America the Beautiful" sung in many different languages, with people of many different races and backgrounds. And although it has already been shown before the ad sent a very powerful message after just recently Trump signed the executive order the suspended the  U.S refugee admission system from seven mainly Muslim nations for 120 days and the building of the wall on the border. With many people upset about the executive order and the treatment of these people, Coca Cola used this as an advantage to let people know the brand is against this. 

Where? The ad took place all over the United States. In the commercial while "America the Beautiful" is being played different places in America are being shown. At the beginning it starts will someone up in the mountains, next to a lake. It then shows another individual surfing in the ocean. And then others camping and doing things in their towns/cities. 

When? The ad was originally shown back in 2014 and has been shown for different things throughout the years. " Life is Beautiful" was last shown during a commercial break for the Super Bowl 2017. 

Why? I believe Coca Cola decided to play this ad because they knew the huge impact it was going to have on everyone. Right now they is a major debate on President Trump's executive order to suspend the U.S. Refugee admission system from seven mainly Muslim nations. And also the buildings of the wall on the border. With so many people upset about those things happening and arguing that we can not treat our immigrants this way. 

How?  Coca Cola got everyone's attention by showing a commercial everyone would be able to relate too.

Week Four EOC: Jerry Della Femina

Jerry Della Femina is an advertising executive and restaurateur, who grew up poor in Brooklyn New York to immigrant parents. It has been said he could be any of the Mad Men characters.  In 1961, he got his first copyright job at Daniel & Charles Agency.  He also worked at Ted Bates & Co and other shops where he usually had issues with agency superiors. In 1967, Della Femina and a few other associates decided to open up their own agency which became widely successful. "Actually, I was hard-core unemployable. I could never really work for anybody -- and so in 1967 I started my own agency and became, as my assistant told me, a publicity slut" (New York Magazine). He also wrote a very well known and successful book. "In 1970, Della Femina, the then 34-year-old chairman of his own ad agency, wrote one of the defining books about advertising, the cult bestseller From Those Wonderful Folks Who Gave You Pearl Harbor" (The Guardian). Throughout his advertising career he has caused much controversy. In an ad campaign for Perry Ellis cologne he was the first to use the word fuck. Although the agency was doing very well in 1986, Della Femina decided to sell it to Wight Collins Rutherford &Scott. There he worked as chairman-CEO of the company. And then in 1992 although he had agreed not to use his last  name on other agency companies, he opened up a new agency called Jerry Inc. "In 1999, Advertising Age recognized Mr. Della Femina as one of the top 100 advertising people of the 20th century for his determination, sense of humor, dedication and love of advertising" (AdvertisingAge).  Jerry  is known for his sense of humor and dedication in the advertising world today. He is known for his fun and youthful ads that are able to keep up with today's changing society. 

Works Cite

"Della Femina, Jerry (1936- )." Advertising Age AdAge Encyclopedia RSS. N.p., 15 Sept. 2003. Web. 02 Feb. 2017.

Dean, Will. "The Last of the Madison Avenue Mavericks of Mad Men." The Guardian. Guardian News and Media, 16 July 2010. Web. 02 Feb. 2017.

"30th Anniversary Issue / Jerry Della Femina: (M)Adman." NYMag.com. N.p., n.d. Web. 02 Feb. 2017.

Week Four EOC: The Role of Women in Contemporary Ads

Ads that empower women are so important in todays society. I  think its hard for girls to grow up to be women with confidence when they are constantly told bad things about their gender. As girls we are told we should be a certain way, look a certain way, and act a certain way and it is not acceptable to be any other way. We are told boys are stronger and smarter than us. We need to let girls know that you are stronger than these people are saying, and that is why I find these campaigns to be so important and something every girl of every age needs to see.



Make Yourself is a powerful ad by the way it makes girls feel. Its telling them they are able to do really anything they want as long as they put in the work and dedication. Its tells them to make themselves strong, proud, fit, etc. All encouraging a woman to be the best they can be. I think it also have to do with standards and what women should and shouldn't be able to do. This taking that all away and saying that they are able to do those things. They are able to be strong, fit, and proud.



I think this is such an empowering ad for women because it sends the message that any girl of any age  are able to do just as much as a man would be able to do. That they should not be ashamed for being a women and feel any less of a person. The whole ad revolves around asking girls if they are able to do certain things and having these girls and women do these things and talking about their experience. Its such an empowering ad not only because it talks about everything they're able to do but it also shows these girls doing these things.