Week Five EOC: Super Bowl Ad

Who? This Super Bowl commercial was for everyone and there opinions on what is going on in our country today. The ad showed people of many different races and different ages who are all American. 

What? Coca Cola re-showed its 2014 "Life is Beautiful" commercial at the 2017 Super Bowl, and the timing could not have been more perfect. The ad features the song "America the Beautiful" sung in many different languages, with people of many different races and backgrounds. And although it has already been shown before the ad sent a very powerful message after just recently Trump signed the executive order the suspended the  U.S refugee admission system from seven mainly Muslim nations for 120 days and the building of the wall on the border. With many people upset about the executive order and the treatment of these people, Coca Cola used this as an advantage to let people know the brand is against this. 

Where? The ad took place all over the United States. In the commercial while "America the Beautiful" is being played different places in America are being shown. At the beginning it starts will someone up in the mountains, next to a lake. It then shows another individual surfing in the ocean. And then others camping and doing things in their towns/cities. 

When? The ad was originally shown back in 2014 and has been shown for different things throughout the years. " Life is Beautiful" was last shown during a commercial break for the Super Bowl 2017. 

Why? I believe Coca Cola decided to play this ad because they knew the huge impact it was going to have on everyone. Right now they is a major debate on President Trump's executive order to suspend the U.S. Refugee admission system from seven mainly Muslim nations. And also the buildings of the wall on the border. With so many people upset about those things happening and arguing that we can not treat our immigrants this way. 

How?  Coca Cola got everyone's attention by showing a commercial everyone would be able to relate too.