Promotion

"Marketing is more than just an advertising campaign; it should result in revenue for your business. Understanding the different ways to promote your product or service can help you make the right choice for your business."  http://m.infoentrepreneurs.org/en/ways-to-promote-your-product-or-service/. For the promotion of the car we will be doing the commercial and also billboards on major highways throughout cities. "the visibility of the billboard should be a top priority in your decision making. If your billboard has limited visibility, it’s going to have a big impact on whether or not it generates any leads or sales."https://airoutdoor.co.uk/blog/choosing-an-ideal-billboard-location-7-things-to-consider/.  For the billboards we want to put them in locations where traffic is heavy, so that way when people are stuck in traffic they will be able to look at our billboard for the 2017 Chevrolet Volt. "A single, well placed billboard will certainly draw impressions, but drivers are focused on the road, and often tune out the billboards they pass every day to and from work. Having multiple billboards improves the likelihood that your event will get noticed." http://www.spingo.com/blog/post/do-billboards-work-for-advertising-an-event. Along with that for the night we do release the car on the Las Vegas Strip. "On average, 17,700 people are walking on the Strip at any given hour on any given day. The low time of the day: from 6 a.m. to noon, about 5,700; the high time: from 6 p.m. to midnight, about 34,900. The peak hour is 8-9 p.m. when about 40,000 are on the street; the low time is 5-6 a.m. when fewer than 5,000 are out." https://lasvegassun.com/news/2009/jun/26/how-many-walk-lv-strip-mobile-message-deliverer-no/. For the night we are on the strip young college students will be walking around to hand out flyers showcasing the car. This will be great promotion for the fact that the strip is always full of people, but the weekend we plan on doing it will be even more crazy and exciting.