Thursday, January 26, 2017

Week Three EOC: Tobacco Advertisment



1. Determine the scenario: What happens in this frame? The ad shows a dentist with cigarettes. It is saying that tobacco is good for your health and even your dentist recommends smoking the brand Vickeroys. It has the dentist holding one of the tools saying "As your dentist, I would recommend Viceroys" and then a pack of cigarettes. 

2. What is the setting? What are the conditions?

3. Who are the people or groups? There is just one person in the ad, who is supposed to be a dentist. The advertisement wants the customer to look at him as if it were really his/her dentist.

4. What is their point of view around this specific experience? The advertising ad for Viceroys cigarettes is that smoking is good for you. They are trying to make the customer believe that smoking is good for your dental health

5. What are their goals? Viceroys wants people to buy their brand of cigarettes. That would be their main goal. So, they make them look appealing by saying they won't do anything damaging to your teeth and health.

6. What are their assumptions? What are their perceptions? Their perception is that smoking tobacco is good for you and causes no harm to your teeth or your health in general. They want the customers to believe that smoking is safe for their health.

7. Are there conflicts? Is there cooperation? The only real conflict with tobacco ad is the individuals who are fighting against it. Because you would have ads that say it is healthy and safe and other would are going to let people know it is actually bad for you.


8. What are the outcomes? I’m sure with this ad they were able to convince people to buy their product. Most likely people who were already smoking and possibly some who had just started smoking.

Week Three:Bill Bernbach

Bill Bernbach was born in the Bronx, NY, on August 13, 1911. He graduated from New York University in 1932 where he majored in English, and studied music, business administration and philosophy. His first job landed him in the mailroom of Schenley Distillers Company, but he didn’t stay there for long. After rising to the advertising department he left Schenley to work as a ghostwriter for Grover Whalen, then head of the 1939 World’s Fair held in New York. After the fair, he went to work at the William H. Weintraub agency where he met Paul Rand, a graphic and industrial artist whose bold simplicity had a powerful influence on him. Following a brief service in the U.S. Army during World War II, he worked with Coty Incorporated and later Grey Advertising, where he quickly rose to the top as vice-president and creative director.
Dissatisfied with the industry’s approach to advertising, Bernbach was compelled to start his own agency. On June 1, 1949, Bill Bernbach, along with Ned Doyle and Maxwell Dane, opened the doors of Doyle Dane Bernbach. They set out to prove to the world that good taste, good art and good writing could also be good selling.
Bernbach was a visionary who valued innovation and intuition over science and rules. His philosophy was grounded in the belief that advertising is fundamentally persuasion and persuasion was not a science, but an art. By incorporating creativity, simplicity and humor into their work, DDB created some of the most successful and memorable campaigns in advertising history.
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An active participant in his community, Bernbach strongly believed that people working in the communications industries were the “shapes of society” and had an obligation try to make things better in the world. This conviction was reflected throughout the work he inspired and the principles he instilled in those who worked for him. And his fundamental truths and timeless insights continue to inspire future generations to live up to the standards he set
During the last years of his life, Bernbach struggled with leukemia. He lost the battle on October 2, 1982 and died in New York, at the age of 71. http://www.ddb.com/BillBernbachSaid/more-about-bill/biography.html





Wednesday, January 25, 2017

Week Three EOC: Creative Thinking

       Creative thinking is the process of coming up with a solution with an open mind. Taking many different ideas and working them in different ways to figure out the best solution. “Although at first glance, creative thinking techniques may sometimes look a bit ridiculous, there are good principles behind most of them. However skeptical you may be about their potential, it’s a good idea to approach them with an open mindhttp://www.skillsyouneed.com/ps/creative-thinking.html. “A way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). Creative thinking can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking” http://www.businessdictionary.com/definition/creative-thinking.html. Although it may seem easy to have an open mind it does take a lot of work. “Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better” http://www.virtualsalt.com/crebook1.htm. Creative thinking takes much time and work, because you are constantly having to re-think your idea and come up with new and different solutions.  “Solutions become more obvious when you fill in the gaps around them with trial-and-error. Studies even show good, novel ideas rest on the willingness to continually rethink a problem” https://www.helpscout.net/blog/creative-thinking/.  “Though past breakthroughs sometimes have come from a single genius, the reality today is that most innovations draw on many contributions” https://hbr.org/2008/10/creativity-and-the-role-of-the-leader.  

Thursday, January 19, 2017

Week Two EOC: Questionable Ethics



Burger King's ad "It'll Blow Your Mind Away" is very sexualized, even using the word blow in the advertisement. It portrays the wrong images for individuals who are seeing this ad. Which it is honestly disgusting the way Burger King portrayed its own food. I believe there are many other ways to let customers know that your food is delicious without having to sexualize the food and some girl.















This ad is letting people know that your workout is more important than your relationships. That your girlfriend/any person is of less importance, Implying they have less worth than your own workout. It is also saying that cheating in a relationship is absolutely okay to do. I understand that Reebok was trying to make a statement that your health and exercise is very important but I do believe they took it to far with this ad. I believe they were trying to turn it in to a more funny less serious kind of thing, but it went the wrong way. There is nothing funny about cheating in a relationship. There are many other ways to show the importance of working out.






I think this ad is very ethically wrong. Everyone knows that when you are pregnant you should not be drinking. Although it calms to be non-alcoholic it is still implying that the lady is drinking while pregnant. Showing her as unfit mother to this unborn baby. This ad shows a completely wrong message with having a pregnant women in the add. I understand they were trying to show it as non-alcoholic but it does not come off that way. It comes off in a way of saying that drinking while pregnant is okay to do. The company should have come up with a different way of showing that a usually alcoholic drink had been turned non-alcoholic.


Wednesday, January 11, 2017

Week One EOC: Volkswagen Lemon Ad



The Volkswagen Lemon Ad was revolutionary because of the way it made people talk. It had a way of making people discuss the product, without really realizing that they were. Even though many individuals were saying negative things about the car and Volkswagen, the car was essentially being branded out, without Volkswagen really having to do anything."We pluck the lemons; you get the plums," it gives the reader a first impression that Volkswagen is calling their own car a lemon, while intriguing them to read further to see that it is really about the rigorous inspection process that Volkswagen go through"(Writing for Designers). Everyday, ordinary people were doing the work, of making sure everyone knew about this particular car. And talking about the car and how different it was,  got people thinking and doing research on the car.

I think this ad was also so important because it changed the way companies try and get their products viewed. "The Volkswagen ad campaign was unlike any before it, ushering in an era of modern advertising that truly changed how advertising agencies accomplish their trade"(Writing for Designers).  Never before had any company used something viewed as more negative and sour and try to get it viewed in a more positive way. And I think this really made a massive impact because people realized there was different ways of looking at things. The ad was so simple, yet so complex at the same time. It was simply just stating the word lemon and showcasing the car, yet it made so many people think and talk about this car.

Along with that Volkswagen decided to do the unexpected. "How could Volkswagen sell Hitler's favorite car to the American people only a decade and a half after World War II"(Writing for Designers)? Although it had not been long since World War ll, yet the German car company chose a Jewish manufacturing company. Which shocked many people. In both ways. Why would the German car company choose this specific manufacturing company? Why would they agree on manufacturing the German car. It was questions like that everyone wanted answer. But it also worked in the company's advantage. Because again it was also something everyone was talking about.








Works Cite

Coleman, Rebecca. "Writing for Designers." Writing for Designers › Lemon. N.p., 29 Feb. 2009. Web. 18 Jan. 2017.


Week One EOC: My Voice



I guess you could say I’m a typical 18-year-old girl. I spend probably way too much time on Instagram and not going to lie, I have more than a few selfies saved on my phone. Yet I am more than just some 18-year-old girl. I have a passion for fashion, which I know it’s cheesy to say, but it’s completely true. I absolutely love the idea of fashion and discovering new looks. I’m not a designer and prefer not to create new looks, rather I love figuring out ways to make these designs work and sell. I’m not the one who grew up in a major fashion city, or a city at all. Instead I lived in a small town, which had absolutely no fashion sense. You didn’t see designers, rather you saw cowboy boots, camo, and hoodies. Which I think inspired me to find fashion in different ways. I may not be huge in the fashion industry yet, but I will be. It takes years of dedication, which I definitely have. So maybe I am an average 18-year-old, but I am also a girl who is going to make it huge in the fashion industry…You just wait and see!