1. Determine the
scenario: What happens in this frame? The ad shows a dentist with cigarettes.
It is saying that tobacco is good for your health and even your dentist
recommends smoking the brand Vickeroys. It has the dentist holding one of the
tools saying "As your dentist, I would recommend Viceroys" and then a
pack of cigarettes.
2. What is the setting? What are the conditions?
3. Who are the people or groups? There is just
one person in the ad, who is supposed to be a dentist. The advertisement wants
the customer to look at him as if it were really his/her dentist.
4. What is their point of view around this
specific experience? The advertising ad for Viceroys cigarettes is that smoking
is good for you. They are trying to make the customer believe that smoking is
good for your dental health
5. What are their goals? Viceroys wants people to
buy their brand of cigarettes. That would be their main goal. So, they make
them look appealing by saying they won't do anything damaging to your teeth and
health.
6. What are their assumptions? What are their
perceptions? Their perception is that smoking tobacco is good for you and
causes no harm to your teeth or your health in general. They want the customers
to believe that smoking is safe for their health.
7. Are there conflicts? Is there cooperation? The
only real conflict with tobacco ad is the individuals who are fighting against
it. Because you would have ads that say it is healthy and safe and other would
are going to let people know it is actually bad for you.
8. What are the outcomes? I’m sure with this
ad they were able to convince people to buy their product. Most likely people
who were already smoking and possibly some who had just started smoking.
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