Tuesday, March 21, 2017
2017 Chevrolet Volt : "More Adventure, Less Worry"
"The thrill of adventure is what excites us. The thrill of the unknown, the thrill of something new, the thrill of seeing new things, having new experiences, and in a sense, becoming a new person. Adventure is the link between who we were and who we are destined to become."http://theoneeffect.com/seek-adventure/. Imagine the places you would like to go and all the things you would like to try. With a car unlike the rest you will be able to do these things. You could be doing things such us surfing in the ocean, hiking in the mountain, dancing in the streets, exploring the world. The 2017 Chevrolet Volt makes it easier than ever to explore the places you want. "Offering up to 53 pure electric miles3 on a single charge and up to 420 miles with a full charge and a full tank of gas, the new Volt allows you to make fewer stops, letting you focus on your commute". http://m.chevrolet.com/volt-electric-car.html. Making Owners think less of the commute and gas and instead more about the drive. That is why "More Adventure, Less Worry" has been chosen as the slogan for the 2017 Chevrolet Volt. Why not go to new places and explore the world around you when you have a car that can take you. "With its 1.5L direct injected high-efficiency engine, Volt is the electric car with a backup plan. It runs on an electric charge and generates additional energy through a gas-powered generator when the battery runs out — giving you the confidence to go as far as you want." http://www.chevrolet.com/volt-electric-car.html. No longer are you worrying about the cost of gas instead you can focus on the adventure.
Wednesday, March 15, 2017
EOC: Week Ten: What Channels are you going to do to get your product noticed?
For my channels I will be doing both a Facebook Page and Facebook Advertising. I will make post about the 2017 Chevrolet Volt. Twitter advertisement will also be used as one of my channels, tweeting about the car. I will also use Advertorials to talk and promote the car. Another one will be Billboard adverts around the country that people can drive past and see . And lastly I will be doing commercials to promote the 2017 Chevrolet Volt.
Thursday, March 9, 2017
Week Nine EOC: Trends in Tv
There are many major different trends that are happening right now but for this post I am going to focus on 3. The first one being content mobility. It is now being shown that many houses are losing actual TVs and using mobile devices insteads. Mobile devices would include things such as cell phone, laptops, and tablets. "With a smartphone serving as the nerve center for the screen world, content will be able to follow a consumer from device to device, location to location" https://www.wired.com/insights/2013/12/six-trends-directing-future-television/. This is becoming a huge trend because people love being able to watch tv where ever and whenever. The next trend is High Dynamic Range. "Ultra-high definition TVs moved into the mainstream in 2016. All but the least expensive larger-screen sets had 4K resolution, another term for UHD. And you didn't have to pay much more for it. In 2017, we think high dynamic range (HDR) will be the biggest buzzword, though it may be tough for consumers to understand exactly what they're getting." http://www.consumerreports.org/consumer-electronics-show/top-5-tv-trends-we-expect-at-ces-2017/. TVs are starting to become even more HD. Meaning that although your TV right now may have amazing resolution chances are they are going to start making TVs with even better resolution. And last the last trend will no longer be 3-D TVs. Which seemed like a great idea was actually not and unfortunately they made no money on the TVs. So while 3-D TVs might be dead, curved TV is not. " In early 2016 Samsung basically killed off 3D TV by removing the feature entirely from all of its TVs. But the company has kept curved TVs afloat" https://www.cnet.com/news/ces-2017-expected-tv-trends/. Although the year had just begun and by the end the trends could be completely different. These are a few of the trends that are happening right now.
Week Nine EOC: Art & Copy Key Person
Mary Wells Lawrence:
"Mary Wells Lawrence was born Mary Georgene Berg in Youngstown, Ohio, in 1928" http://adage.com/article/adage-encyclopedia/lawrence-mary-wells-1928/98743/. She moved to New York at 17 years old to Study acting at Neighborhood Playhouse School but then switched to Carnegie Institute of Technology. That is where she met her future husband Burt Wells. They were married on December 2, 1949. Wells worked in a few different department stores in New York before landing a job as Macy's advertising manager. Years later Wells moved to Lennon & Newwell for a 20 person "brain Trust". But because of changes in management the trust fell through and the 20 person were paid a huge amount. With this money Wells decided to take a trip to Europe. After returning back from Europe she landed a job as a copywriter at Doyle Dane Bernbach. 1964 she was offered a major salary and more creative freedom over at Jack Tinker &a Partners. But in 1966 she left the agency and opened up her own one with others which was widely successful. "By the end of its first year, Wells Rich Greene had 100 employees and $39 million in billings. Later, it was responsible for helping resurrect the city’s deteriorating image with song, slogan and ethos: “I ♥ New York.” http://www.nytimes.com/2012/06/10/fashion/mary-wells-lawrence-took-on-the-mad-men.html
It was announced later she was taking the agency public but a few years later changed her mind and announced the plan was to change it to private ownership. "In 1969 Advertising Age named her one of the top 10 newsmakers of the 1960s. Quite an accomplishment
considering she did not start her agency until 1966. She also was inducted into the Copywriter’s Hall of Fame" http://advertisinghall.org/members/member_bio.php?memid=834.
"Mary Wells Lawrence was born Mary Georgene Berg in Youngstown, Ohio, in 1928" http://adage.com/article/adage-encyclopedia/lawrence-mary-wells-1928/98743/. She moved to New York at 17 years old to Study acting at Neighborhood Playhouse School but then switched to Carnegie Institute of Technology. That is where she met her future husband Burt Wells. They were married on December 2, 1949. Wells worked in a few different department stores in New York before landing a job as Macy's advertising manager. Years later Wells moved to Lennon & Newwell for a 20 person "brain Trust". But because of changes in management the trust fell through and the 20 person were paid a huge amount. With this money Wells decided to take a trip to Europe. After returning back from Europe she landed a job as a copywriter at Doyle Dane Bernbach. 1964 she was offered a major salary and more creative freedom over at Jack Tinker &a Partners. But in 1966 she left the agency and opened up her own one with others which was widely successful. "By the end of its first year, Wells Rich Greene had 100 employees and $39 million in billings. Later, it was responsible for helping resurrect the city’s deteriorating image with song, slogan and ethos: “I ♥ New York.” http://www.nytimes.com/2012/06/10/fashion/mary-wells-lawrence-took-on-the-mad-men.html
It was announced later she was taking the agency public but a few years later changed her mind and announced the plan was to change it to private ownership. "In 1969 Advertising Age named her one of the top 10 newsmakers of the 1960s. Quite an accomplishment
considering she did not start her agency until 1966. She also was inducted into the Copywriter’s Hall of Fame" http://advertisinghall.org/members/member_bio.php?memid=834.
Wednesday, March 8, 2017
Week Nine EOC: Creative Content
For my creative content I am planning on doing a commercial. On photoshop I will do the nine thumb nails. The whole idea of the commercial will be based on people doing adventurous things around the country. I want individuals who see the commercial to think of all the many adventures they will be able to go on and all fun they want to have, with the 2017 Chevrolet Volt. I want the views to see the ad and think about how fun things like that would be able to do, and then feel like no other car can take you these places.
9 Thumbnail ideas:
1: Opens up with 2017 Chevrolet Volt driving on a open road
2:Person running through the mountains
3: Someone is cliff jumping into the lake
4:Another person is surfing in the ocean
5: Someone is dancing in times square
6:Jumping out of an plane
7: People laughing on a carnival ride
8:Shows 2017 Chevrolet Volt driving on the road again
9: (white screen with simple black letters) "More Adventure, Less Worry" 2017 Chevrolet Volt
9 Thumbnail ideas:
1: Opens up with 2017 Chevrolet Volt driving on a open road
2:Person running through the mountains
3: Someone is cliff jumping into the lake
4:Another person is surfing in the ocean
5: Someone is dancing in times square
6:Jumping out of an plane
7: People laughing on a carnival ride
8:Shows 2017 Chevrolet Volt driving on the road again
9: (white screen with simple black letters) "More Adventure, Less Worry" 2017 Chevrolet Volt
Wednesday, March 1, 2017
Week Eight EOC: Slogan and Fonts
More Adventure, Less Worry
More Adventure, Less Worry
More Adventure, Less Worry
More Adventure, Less
Worry
More Adventure, Less Worry
More Adventure, Less Worry
More Adventure, Less Worry
More Adventure, Less Worry
More Adventure, Less Worry
More Adventure, Less Worry
Week Eight EOC: Superbowl vs Oscar ads
Superbowl vs Oscar Commercials- There were many similarities and differences with the Superbowl and Oscar commercials. Each with a huge impact being seen by millions of people within one night. The thing I noticed the most different was the fact the the Superbowl commercials focused more on political topics and issues going on in our country. The companies made advertisements related to those topics that we would be able to related too. While I feel the Oscar didn't really focus on many of those things, it was less serious all around. Making them seem more creative and different. "“The Oscars commercials are so much smarter, more creative and at times in touch with the human spirit than the overrated junk Super Bowl ads,” tweeted ESPN analyst Michael Wilbon, an alumnus of and member of the Board of Advisers at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications." http://www.chicagotribune.com/entertainment/tv/ct-are-ads-on-the-oscars-better-than-the-super-bowl-s-20170228-column.html. The Oscar and Superbowl also usually attract completely different audiences. The Superbowl is more likely to be watched by men, while the Oscars are more likely to be watched by women. "“Meg James of the LA Times (2013) stated [the] Oscar audience is primarily female, ‘well educated and affluent’ with high disposable income,” Bernacchi writes. “It also attracts influencers, pop culturalists and social media messengers.” https://www.benzinga.com/general/education/17/02/9081434/ad-wars-the-super-bowl-vs-the-oscars.
Comparisons:
Contrast:
Comparisons:
- Superbowl ad focused mainly on the players
- Used a lot of football through out the commercials
- Both had ads around what was being show on TV (Superbowl-Football) (Oscars-Movies)
- Both were seen by millions in one night
Contrast:
- Superbowl focused on more political issues
- Oscar were funnier, less serious
- Oscar focused more on movies
- Superbowl used more throw-back things (such as the Mercedes Peter Fonda Commercial)
- "The Academy Awards don’t offer advertisers nearly the number of viewers that football’s biggest night draws in, but it’s still a huge national platform" https://www.blogger.com/blogger.g?blogID=5950427532601714610#editor/target=post;postID=745016809678852973
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