Analysis of Project in the Real World

Company's use good advertisement to sell their products. They have a few different strategies to help them make sure their ad campaign is the best possible it can be. These strategies would include things such as Communicate a simple, single message. "Use the "KISS" principle for ad messages: "Keep It Simple, Stupid." For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is "price," "selection," "quality," or any other single-minded concept." http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx". The 2017 Chevrolet Volt ad campaign did just that. We kept a slogan short, but something that stood out. Something people wouldn't forget right way. Anothe strategy for advertisement is to understand your competitetors. These are the people who are trying to out-sell you. "Do your homework. Examine competitive ads in the media that you are planning to advertise in. Make sure your ad stands out from competitive ads. You can use personal judgment, ad test exposures to a small group of target buyers". http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx. We looked at our two main competitors by going to there websites and doing research to understand not only the car, but also how the company was advertising it. Working in advertisement takes a lot of time and creativity. "There's also more to life in advertising than just doing the work. Advertising is part of pop culture, and to be good at it, you have to immerse yourself in it. Which means that, as a good ad agency employee, you will involve yourself in many extra-curricular activities that expand your mind and your horizons." https://www.thebalance.com/what-to-expect-in-an-advertising-career-38625. You must think almost outside the box to come up with something that is fun, exciting, and new.