Kenedi's Advertising: Creative Content

"Forecasts show healthy projections for the ad market in the U.S. for 2016, as media advertising spending is expected to reach the 200 billion U.S. dollars mark this year. Television has been the biggest advertising medium in the United States in the last few years, and is projected to maintain the market lead in 2016. TV advertising revenue is forecast to grow from 71 billion U.S. dollars in 2015 to around 75 billion U.S. dollars in 2016. https://www.statista.com/topics/979/advertising-in-the-us/. The right advertisement is super important and that is why I have chosen to do a commercial and billboard. "According to research group Nielsen, 99 percent of all households in the United States have at least one television at home. That’s why TV can be a solid medium for reaching a large audience in short period of time" http://yourbusiness.azcentral.com/sell-product-commercial-advertisements-14265.html. Because of this research I have chosen to do a commercial for the 2017 Chevrolet Volt. The goal behind this commercial is to have individuals think of all the many adventures they will be able to go on and all the fun and excitement they want to have in their life. "It may be shocking that billboards still attract much attention from drivers. Fifty-eight percent of drivers say that they have learned something of interest from a billboard, such as show times for a TV premiere, deals at a restaurant, or the number for a divorce lawyer." http://www.smartdatacollective.com/sarah-smith/412601/global-billboard-advertising-statistics-and-dynamics. We will also be putting up several different billboards on major highways throughout the United States. These billboards will have the same concept of showing someone doing something fun and adventurous, with the car and the slogan "More Adventure, Less Worry.