The Big Idea

The 2017 Chevrolet Volt is better than any car alike because of the way we see it. It is not just a car to us, its a way to have more adventure in your life and to explore the world. That is why we want to do something very special to release the 2017 CHevrolet Volt. We want to bring people together who love to go to new and exciting places. Las Vegas is known for bring people together, especially for fun outrage events. For the release of the 2017 Chevrolet Volt, we would be showing it on EDC weekend here in Las Vegas on the strip. "For anyone who’s ever called EDC home—or for any first-time Headliners—we welcome you to celebrate 21 years Under the Electric Sky at EDC Las Vegas 2017, taking place Friday, June 16, through Sunday, June 18, at the Las Vegas Motor Speedway."http://lasvegas.electricdaisycarnival.com/2016/11/17/edc-las-vegas-returns-june-2017/.  The EDC music festival will bring crowds of different people to Las Vegas making it the perfect time to show the car. Thousands of people will be walking the strip, and that is why we have decided to do it there. The car will be on the strip with workers around it to talk to locals and tourist about the new car. Young college students who can relate to the millennial will be walking the strip handing out flyers and promoting the car. "Digital continues to grow, but people aren’t really dropping off of print,” said Philip Scrutton, director of consumer insights at BrandSpark International. “It’s a very convenient channel for shoppers because it’s so easy to open up the flyer and you can read it quickly.” http://www.marketingmag.ca/media/why-printed-flyers-still-work-162813. By the car will be two loud speakers playing EDM to draw the crowd  in. People will not only be able to view the car but also take photos with the photo booth stationed next to the car. We will also be conducting a contest that night for someone to win the car. This is the perfect place and the perfect time to showcase the car because of the amount of people who love to go on adventures are going to be in Las Vegas that weekend. "After two decades, EDC Las Vegas is the gold standard of raves in America. The festival routinely sells out before the lineup is announced and will soon expand to India, Japan and Mexico.  Almost every notable EDM, dubstep and techno act plays the Las Vegas edition each year." http://www.latimes.com/entertainment/music/la-et-ms-edc-edm-20160613-snap-story.html.





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