Week Eight EOC: Superbowl vs Oscar ads

Superbowl vs Oscar Commercials- There were many similarities and differences with the Superbowl and Oscar commercials. Each with a huge impact being seen by millions of people within one night. The thing I noticed the most different was the fact the the Superbowl commercials focused more on political topics and issues going on in our country. The companies made advertisements related to those topics that we would be able to related too. While I feel the Oscar didn't really focus on many of those things, it was less serious all around. Making them seem more creative and different. "“The Oscars commercials are so much smarter, more creative and at times in touch with the human spirit than the overrated junk Super Bowl ads,” tweeted ESPN analyst Michael Wilbon, an alumnus of and member of the Board of Advisers at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications." http://www.chicagotribune.com/entertainment/tv/ct-are-ads-on-the-oscars-better-than-the-super-bowl-s-20170228-column.html. The Oscar and Superbowl also usually attract completely different audiences. The Superbowl is more likely to be watched by men, while the Oscars are more likely to be watched by women. "“Meg James of the LA Times (2013) stated [the] Oscar audience is primarily female, ‘well educated and affluent’ with high disposable income,” Bernacchi writes. “It also attracts influencers, pop culturalists and social media messengers.” https://www.benzinga.com/general/education/17/02/9081434/ad-wars-the-super-bowl-vs-the-oscars.

Comparisons:

• Superbowl ad focused mainly on the players 
• Used a lot of football through out the commercials
• Both had ads around what was being show on TV (Superbowl-Football) (Oscars-Movies)
• Both were seen by millions in one night

Contrast:

• Superbowl focused on more political issues
• Oscar were funnier, less serious
• Oscar focused more on movies
• Superbowl used more throw-back things (such as the Mercedes Peter Fonda Commercial)
• "The Academy Awards don’t offer advertisers nearly the number of viewers that football’s biggest night draws in, but it’s still a huge national platform" https://www.blogger.com/blogger.g?blogID=5950427532601714610#editor/target=post;postID=745016809678852973